McDonald’s acquires voice ordering tech

McDonald's to Go self order screens

McDonald’s has agreed to acquire Apprente, which uses artificial intelligence to understand speech.

 

This article is only available to registered users or subscribers

Already have an account? SIGN IN HERE

Gated access promo

Register now to access exclusive news, insight and analysis of the UK’s dynamic eating and drinking out sector.

Learn more about MCA here

Alternatively subscribe for unrestricted access to all content. Contact us for more information enquiries@mca-insight.com