Mitchells & Butlers has won a Bronze award for Best Loyalty and Relationship Campaign at the IPM Awards for its Green Card loyalty app.

M&B worked with Eagle Eye Solutions to launch the application, which offers sports fans discounts and offers on selected food and drinks during major televised football matches. It also contains additional features such fixtures lists, live results and a ‘Find your Local’ map.

Chris Hopkins, commercial and marketing director for M&B, said: “The Green Card app has provided us with a wealth of consumer data that we did not have before. It has enabled us to know our consumers better than ever, enabling us to ensure that as a brand we are relevant and our offers are timely.”