Former Gondola chief financial officer, Nick Carter, is among the private investors who – along with Global Founders Capital and Seedcamp – have announced a £900,000 ‘Late Seed’ funding in TrailApp.com.
The app is described as a smart checklist tool, which helps hospitality operators streamline their daily processes.
The company, which includes Enterprise Inns and Itsu among its customers, will use the investment to further develop its user-focused platform, increase its team and expand market share by targeting multi-site operators from coffee chains to restaurants and hotels.
Trail’s managing director, Joe Cripps, said: “The hospitality sector is the UK’s fourth biggest industry in employment terms. However, operators are facing major challenges in today’s marketplace with high employment turnover often averaging 120%. New employees and growth bring challenges to operations managers, who rely on paper and email to manage tasks. We want to help hospitality operators streamline their businesses to ensure their teams work much smarter, whilst also being compliant.”
