Follow the moneyball

2018-02-16T15:54:00

As trading conditions get tougher, the winners are likely to be those who adapt fastest to a shifting environment. Yumpingo’s Gary Goodman looks at how operators can harness the Moneyball formula of using big data to give themselves the edge.

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

The latest industry developments and trends into your inbox every day
Major announcements via breaking-news email alerts
Inspiration and insight from interviews with leading industry players
Monthly consumer insight analysing eating & drinking out behaviour
Details on innovative emerging operators

Apply for a free no obligation 14-day trial >

For subscriptions enquiries, please email enquiries@mca-insight.com or call +44 (0)1293 610343

If you already have access, please SIGN IN