Follow the moneyball
As trading conditions get tougher, the winners are likely to be those who adapt fastest to a shifting environment. Yumpingo’s Gary Goodman looks at how operators can harness the Moneyball formula of using big data to give themselves the edge.
This article is available to MCA News subscribers and trialists only
If you already have access, please SIGN IN
Apply for a free trial or subscribe
to get access to MCA’s news & analysis service
- The latest industry developments and trends into your inbox every day
- Major announcements via breaking-news email alerts
- Inspiration and insight from interviews with leading industry players
- Monthly consumer insight analysing eating & drinking out behaviour
- Details on innovative emerging operators
For subscriptions enquiries, please email enquiries@mca-insight.com or call +44 (0)1293 610343
If you already have access, please SIGN IN