As trading conditions get tougher, the winners are likely to be those who adapt fastest to a shifting environment. Yumpingo’s Gary Goodman looks at how operators can harness the Moneyball formula of using big data to give themselves the edge.
If you already have access, please SIGN IN
to get access to MCA’s news & analysis service
For subscriptions enquiries, please email enquiries@mca-insight.com or call +44 (0)1293 610343
If you already have access, please SIGN IN