Amazon has expanded its grocery delivery service further outside its London test bed to cover 260 postcodes.
According to MCA’s sister title The Grocer, Amazon Fresh will now deliver to selected postcodes in Surrey and Hampshire, reaching towns such as Woking, Guildford and Basingstoke.
The expansion means Amazon has more than tripled the geographical coverage of the UK service since its launch in 69 central London postcodes in June. It has gradually broadened its range over the past few months, most recently expanding to 190 Greater London and Surrey postcodes in September.
Amazon has not revealed take-up numbers but told The Grocer it has received “positive feedback” from customers.
The grocery delivery service, which is only available to Prime members, offers unlimited deliveries on orders over £40 for a cost of £6.99 a month on top of an annual £79 Prime subscription.
