Starbucks and Jim Beam have signed a deal to develop and market a Starbucks-branded coffee liqueur in the United States. The drink will not be sold at Starbucks stores, only at licensed outlets. Orin Smith, Starbucks president and chief executive, said: "Extending the Starbucks brand into new channels is part of our long-term growth strategy. "Many of our customers already enjoy coffee liqueur and would consider a Starbucks-branded coffee liqueur to be best-of-class."