Pernod Ricard has acquired a majority share of the dry-gin brand Monkey 47.
The French wine and spirits company and the German company Black Forest Distillers GmbH signed the agreement yesterday.
Pernod Ricard said the investment would allow it to expand its portfolio further into the fast growing super premium gin category.
Alexandre Ricard, chairman and chief executive of Pernod Ricard, said: “Since 2011 we have admired the development of Monkey 47 and we are pleased to be able to shape the future of that fantastic brand together with our partner. There are moments in life in which you know immediately that you have found a jewel. And Monkey 47 is a jewel, perfectly matching the rising worldwide demand for craft gin with strong local roots. We share the same values that have driven the success of Monkey 47, such as authenticity, entrepreneurial spirit and passion for quality.”
