Molson Coors, the brewer that produces Carling, Cobra and Doom Bar, has made two appointments to its regional sales team in Scotland to enhance its service for retailers in the Scottish on-trade.
Hazel Mitchell has been appointed as regional account manager for Belhaven and MOP accounts and will continue in her previous role to support the development of the Molson Coors business with those customers.
Secondly, Tom Cullen will head up the development of Molson Coors’ wholesale network in Scotland as well as being responsible for the development of new business. The role will involve working with distributing firm Matthew Clark to drive key accounts and develop Molson Coors’ craft beer portfolio.
Earlier this year Hugo Mills was appointed director of sales and operations for Molson Coors in Scotland. He said the appointments and dedication to Scottish sales service reflects the company’s belief that its people and brand portfolio in Scotland, means Molson Coors “will continue to offer a service that will enable retailers to create fantastic value and provide the next level of retailing experiences for themselves and their customers.”
Last week the brewer announced an investment of £28m to its brewing technology as part of a wider investment of £75m, which is the highest capital investment in British brewing in several decades.