Drinks industry marketing firm mda says its acquisition of POS Direct means it now supports over 90% of the UK market, with a combined portfolio including Heineken, Diageo, C&C Group, Bacardi Brown Forman, and Molson Coors.
Leicester-based POS Direct provides marketing and POS support across the UK.
Dale Stokes, managing director of mda, said: “We are delighted to have the opportunity to acquire such a highly regarded partner within the UK fulfilment industry. POS Direct’s 23 year history and current client portfolio is enviable – and testament to their commitment in delivering service excellence.
John Southgate, head of business unit, and all of the POS Direct senior management continue in their current roles. He said: “mda is a business we have admired as the true market leader for many years – and for them to recognise the work and successes we have delivered over the last two decades is fantastic. We are delighted to become a part of a growing, European wide marketing services organisation, and the opportunity for both team members and clients alike will be invaluable.”
