Finalists of Beer Marketing Awards revealed

Greene King, Marston’s and BrewDog are among the companies shortlisted for the inaugural Beer Marketing Awards.

The awards, which will be presented at a ceremony on 14 April, include categories such as best ad campaign, best stunt and best use of social media.

An overall winner will be chosen from those categories as well as an award for ‘Outstanding Individual achievement’, which will highlight the individual who, in the minds of the judges, has had the most impact in the way beer is marketed in the UK.

The judges, led by beer writer Pete Brown, include operators, beer journalists, bloggers and marketing experts.

Brown said: “Whether you’re a mainstream lager brand creating a large scale TV advertising campaign or a microbrewer pouring your creativity into social media, in the modern market it’s not enough to simply brew a great beer – it needs to be communicated and presented to the drinker in the most compelling and attractive way possible. The variety and breadth of brewers and ideas that make up our shortlist demonstrates that creativity and effectiveness can come from a brewer of any size, with any budget.”

The finalists are:

For information on attending the awards ceremony at the Truman Brewery, Brick Lane, London on 14 April go to www.beermarketingawards.co.uk.