Family-owned Bedfordshire brewer Charles Wells has struck a new distribution deal with Michigan-based Founders Brewing Co.
The new agreement will see it bring the US brewer’s flagship beer Founders All Day IPA to the UK from mid-August in both keg, can and 355ml bottle. The two companies say they expect to add seasonal beers in the near future.
Charles Wells will work together with current importer Vertical Drinks to develop the portfolio.
Charles Wells will take responsibility for all national account development in the on- and off-trade, focusing on the independent free trade in London and the south-east for core Founders beers, leading initially with All Day IPA. Vertical Drinks will focus on Founders’ seasonal ales and speciality range.
Peter Wells, Charles Wells commercial director, said: “We have taken a careful look at the import sector and the UK market trends to determine what could add value to our portfolio and that of our customers. When the opportunity came up to work with such an exciting and progressive US brewer, we jumped at the chance to help Founders expand its footprint in the UK.”
