Carlsberg UK has grown its Crafted portfolio of craft and speciality beers for 2015, with the range increasing to 39 beers.
The portfolio has been sourced through Carlsberg UK’s third party partners and the Carlsberg Group global portfolio and includes lagers, bitters, pilsners, pale ales, porters and wheat beers – with a mix of draught, bottled and canned products available.
The range is complimented by a bespoke ‘Crafted Handbook’ with an introduction by leading beer writer Pete Brown.
It includes essential information to help licensees ensure they achieve maximum benefit from stocking craft beer, including advice on choosing glassware, beer styles, taste profiles and other facts and statistics to prove the craft business case.
New additions for 2015 include Fuller’s Frontier and St Austell Brewery Korev.
Kathryn Purchase, director of customer marketing at Carlsberg UK, said: “With year-on-year growth for craft beer in the UK up 34%and the average pint of craft beer commanding an additional 75-90p per pint, there has never been a better time for operators to explore and exploit the potential of craft and speciality beers.
“We’re confident that the Crafted portfolio will be a valuable asset to publicans, restaurateurs and bar-owners, offering a good entry range and ultimately enabling them to tap into the thriving opportunity that is craft and speciality beer.”
