Carlsberg UK is to add the gluten-free Czech lager Celia to its premium beer portfolio from 1 November as part of a new working relationship with micro-brewer Zatecky Pivovar.
Celia is traditionally batch-brewed for more than two months by Zatecky Pivovar, which is one of several micro-breweries co-owned by the Carlsberg Group around the world.
The brewery was established in 1801 and is housed in the castle walls of Zatec, a historic city in the north of the Czech Republic.
Carlsberg UK will exclusively offer two beers in its portfolio, each imported into the UK. Celia Organic is a 4.5% ABV organic lager, while Celia Dark is a 5.7% ABV dark lager.
Both beers are brewed using a patented de-glutenisation process, while a silicon filtration technique means the range is also suitable for vegans.
Liam Newton, vice-president marketing at Carlsberg UK, said: “Celia Organic and Celia Dark are quality Czech beers, loved by beer drinkers for their exceptional flavour and ability to perfectly complement good food. The fact they are brewed to be gluten-free gives the brand an added point of difference – particularly relevant given current consumer trends.”
