C&C Group has announced an exclusive distribution partnership to import and distribute Tsingtao in the UK and the Republic of Ireland.
The deal will take effect from 1 July.
C&C chief executive, Stephen Glancey, said: “This distribution agreement is consistent with our strategy to build an international premium brand portfolio that complements our national and local heritage brands. Tsingtao is a brand with a rich history and has become the UK’s #1 Chinese beer. We are excited about this partnership, the opportunity to broaden Tsingtao’s presence and to introduce this quality beer to discerning consumers across the UK and Ireland”.
Ning Ma, Tsingtao’s general manager, International, said: “We are thrilled to leverage C&C’s distribution strength, innovative marketing, and strong ties with millennial consumers, to usher in a new era of growth for Tsingtao in the UK and Ireland.”