Camden Town, the north London brewer, has entered an agreement with Stone & Wood Brewing Co of Australia to support and distribute each other’s beers in their respective markets.
A mix of both kegs and packaged beer from Stone & Wood will be distributed across London from mid-August, focusing on the Pacific Ale brand. The next shipment of Camden Town Brewery beer is due to arrive in Australia in time for their summer.
Camden Town said: “The ‘brother brewery’ approach is a step away from the traditional brewer and importer/distributor model and is more in line with the collaborative culture that exists within the independent brewery community.
“It’s not about world domination, but we know there are people who are keen to try our beers and we both believe that having the support of a fellow brewer to introduce our beers to them is the best way to go. The agreement allows us to focus on quality without the commercial pressures of volume from a traditional distribution relationship.
“We both have a healthy respect for the success that each brewery has achieved in a relatively short period of time in their home markets, and believe that their success is largely due to the focus on the quality of the beer being brewed. It is that quality that we are both looking to protect as we ship the beers across the world. Knowing that another quality-focused brewer is nurturing your beer is very important for us.”
