BrewDog has announced it is to share 20% of its profits each year to its staff and charity.
The Scottish brewer and pub operator has set up a Unicorn Fund, which see 10% of profits shared between its team, and the same proportion go to charity chosen by its Equity for Punks.
It has also committed to reinvesting its entire profit balance back into the business for at least the next seven years.
BrewDog said: “This is not about altruism. It is about impact. This is not about profits. It is about purpose. We want to create a new blueprint for a 21st century business. If we hit our targets, we will give away more than £45m over the next five years via the Unicorn Fund. And, it is our 57,000 Equity Punks and our 1,000-strong BrewDog crew who have made that possible. This is the biggest community-fuelled, crowdfunded charity contribution in history.”
