Lincolnshire-based brewer Batemans has signed a distribution deal in Dubai, the first time its beers will be available in the Middle East.

The deal sees Batemans expand its export portfolio to nine countries across four continents, including Australia and Chile.

There have also been over 40,000 pints of Batemans beer sent to Russia in response to the rise in popularity of craft beer in the country.

Other international success for Batemans includes the exportation of their classic range beers, along with Bohemian Brews in bottle and draught, to countries including Hong Kong, Singapore, and Scandinavia. Batemans has been working exclusively with Worldwide Drinks to develop its international availability.

Managing director Stuart Bateman said: “We are thrilled that Dubai will be getting a taste for Batemans beers, and with the continued development of our export portfolio as a whole.

“Most international markets are traditionally lager focused but, as they develop and become more mature, they are increasingly looking for something new and of a higher quality.  There’s now a huge demand for darker beers and a real resurgence in people being interested in special, specific beers rather than the mainstream – largely reflecting what’s happening in the UK.”

Topics