Young’s Seafood, the seafood supplier, has announced a joint venture to open a Young’s branded fish & chip shop with renowned operators Mark and Pete Petrou.
The brothers’ current fish & chip shop in Cambridge will re-open at the end of this month under the name “Young’s Fish & Chips, brought to you by the Petrou Brothers”.
It will be revamped to feature the navy blue and red decor to match the brand identity of Young’s Seafood. The outlet will feature an extended restaurant as well as takeaway service.
Simon Clarke, business unit director at Young’s Seafood, said: “At a time when many high street brands are purely focused on creating presence in the supermarket aisles with branded products, Young’s Seafood Limited is also taking our retail brand to the high street with this innovative new venture.
“In combining the extensive seafood knowledge and trusted brand strength of Young’s Seafood Limited with the retail and frying expertise of Mark and Pete Petrou, we strongly believe that we have the perfect skill set to make this new enterprise a significant success.”
He added: “Young’s Seafood Limited, responsibly sourced, frozen at sea fish will be used throughout the restaurant, whilst all fish related product such as the fish cakes will all have originated from Young’s fish. Young’s Seafood’s foodservice business has supplied fish to this sector of the industry for many years and this provides the opportunity to present our seafood directly to consumers on the high street.”
The Petrou brothers have won awards for their restaurants and Mark Petrou was recently presented with the Outstanding Achievement prize at the National Fish & Chip Awards.
He said: “The involvement of a major retail brand into the fish and chip sector highlights how far the industry has come in the last few years. We honestly believe that in having Young’s Seafood Limited involved in the sector is a significant achievement and one which can be good for the industry as a whole.”
