YO! Sushi, the privately-owned group led by Robin Rowland, is to make its debut in the Norwegian market when it opens at Oslo airport in January next year under an agreement with SSP.
It is unclear whether this will be the first of several link ups between the two companies, which could see YO! enter a number of new overseas territories.
YO! Sushi currently operates more than 56 company-owned restaurants in the UK, as well as more than 11 franchised sushi bars in Ireland, Portugal and the Middle East.
Earlier this year, it signed a deal with the Sushi Company of North America to open 10 outlets, located between Washington DC and Philadelphia, in the US The first site under the agreement is due to open at Washington’s Union Station at the start of 2012.
The brand will be one of 30 outlets, including the first Starbucks in the country, which SSP will operate from November this year as part of a major redevelopment of Oslo airport.
Rowland, chief executive of YO! Sushi, said: “SSP’s strong capabilities in the food travel sector makes it the ideal partner to further expand our brand in the airport market, and we are delighted to begin a relationship with the true experts in taking premier brands to the travelling consumer.’
Andrew Lynch, chief executive of SSP, said: “YO! Sushi, with its innovative menu, slick service and striking good-looks will be a popular choice in Norway, and we’re delighted to be adding it to our portfolio of brands.”