YO! Sushi, the Mayfair Partners-backed brand, will make its debut in New York City this November.
The 1,800sq ft site in the city’s Flatiron District on West 23rd Street will become the group’s seventh site in the US, with the sixth set to open in Boston’s Seaport scheme in October, alongside the likes of Five Guys and By Chloe.
Chief executive Robin Rowland told MCA: “New York has long been a mecca for brands and eating out, and while it’s early days, and it’s not a market you crack overnight, we are incredibly excited about what this means for YO! Sushi. The US is biggest dining out market in the world but is yet to have a fast casual sushi chain.”
YO! Sushi currently operates one restaurant in Woodbury Commons in the state of New York, two in Florida and two in New Jersey.
International franchise stores are due to open in Dubai’s Burjuman Mall, Sydney Airport and Paris’ Charles De Gaulle Airport.
On further expansion, Rowland told MCA last month that the current 90-strong company was likely to be at 95 by the end of the financial year and would hit the 100 milestone in its 20th year next year.
He said: “When I started in 1999 I thought it would be wonderful if we got to 100 restaurants. That’s going to happen next year and now the figure in the forefront of my mind is 150. That’s the next goal to hit.
“But I’m very clear that there’s no prizes for opening restaurants that don’t work. There’s nothing more tragic than opening sites just for the vanity of it. You want to open profitable restaurants and that has to underpin all our expansion goals.”