Whitbread is to trial a new all-day dining concept called Picknic Kitchen, MCA has learnt.
It is understood that the company will trial a first site under the format in Milton Keynes later this autumn.
Operated under the company’s Restaurant division, it is believed that the concept will feature a varied, eclectic menu with dishes served in smaller portions that customers can pick and choose from so they make up their own meal combinations. It will also offer eat in and take away options.
It is thought that Whitbread hopes to address the trend of people increasingly wanting to eat what they want, how they want, when they want, where they want with the new concept.
Earlier this year, Whitbread, which operates c400 sites across its restaurants division, launched an evolved high street-focused version of its Beefeater brand in Birmingham under the name Beefeater Bar + Block.
As revealed by MCA last week, the company is set to launch the fledgling concept in central London by the end of this year, MCA has learnt.
It is thought that the company plans to replace the Thyme restaurant at its Premier Inn in King’s Cross with the new format.
It is thought that the group is set to focus on the expansion of the new concept over the next couple of years.
The group is halfway through updating the brand’s existing c145-strong estate, with the remainder set to be completed by the end of February next year.
CBRE acted on the Milton Keynes deal.