What it’s like to operate in lockdown part 3: Burger King

burger king

Source: Getty

Burger King UK opened a further eight sites for delivery yesterday, with more to follow in the coming weeks. Discussing the move, CEO Alasdair Murdoch tells MCA how the company has developed a new safety-first operating system,  and why being early puts the brand on the front foot against its competitive rivals. 

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information