Wahaca, the Mexican street food restaurant concept led by Thomasina Miers and Mark Selby, is to open a new takeaway burrito concept adjacent to its upcoming opening at London’s One New Change called Burrito Mama.
The group said that the concept, which will open at the end of October on the former Sumo Salad site, is 100% focused on better burritos, faster, and has been developed in line with “contemporary LA, vs overtly Mexican, in its design and feel”. As well as takeaway, there will be room for 30-covers.
It is thought that if the first site is a success the group will look at further rollout opportunities for the concept.
Customers will order from one of the Burrito Mama team, or the self-service screens and pay wile Burrito Mama makes their fresh burrito ready for collection in around 30 seconds.
The group is also building an app allowing customers to order a burrito from their desk (or wherever they happen to be) and jump the queue.
Wahaca recently secured its 12th site in London, in Great Portland Street.
The group is believed to have taken the Quiksilver unit for an opening, subject to planning and licensing, later this year.
The company believes it can eventually grow to an estate of between 15 to 20 restaurants in Greater London.
