Wagamama, the David Campbell-led group, opened its first restaurant in Spain yesterday, in the Salamanca district of Madrid.
The opening in Spain is the result of the agreement signed in July 2016 between Wagamama and Spanish franchise operator, Grupo Vips, which will operate the brand exclusively across Spain and Portugal.
Grupo Vips plans to roll out the Wagamama brand to more than 20 locations across Spain and Portugal in the next five years, and will open a second Wagamama in Madrid in June.
Alvaro Salafranco, managing director Wagamama Spain and Portugal, said: “We are incredibly excited to bring the global leader of pan-asian cuisine to Spain. Wagamama has 25 years of experience and success and continues to be as appealing and relevant today as in 1992. Our portfolio of brands is enhanced with Wagamama, a concept that responds perfectly to the current consumer demands for transparency, brand personality, quality and freshness, healthful and nutritious foods, in a modern and casual environment”.
Beyond Iberia, Wagamama plans to open new restaurants in an additional three countries by the end of 2017.