The Restaurant Group (TRG) is understood to have lined up four further sites for its fledgling US-style restaurant format Coast to Coast as it looks to take its estate to 10 by the end of this year.
The group, which currently operates five sites under the brand, will open its next site in Highcross shopping centre in Leicester in June and is believed to have secured further units in Bolton, Norwich’s Riverside Development and Wembley.
The company said it believed that the Coast to Coast brand could have significant roll out potential - “it has broad appeal and is distinct from TRG’s other brands meaning that it complements both Frankie & Benny’s and Chiquito”. It has identified several dozen locations where it is confident that a Coast to Coast restaurant would trade well and the process of building a new site pipeline “is well in hand”.
Speaking at TRG’s trading update earlier this year, Alan Jackson, chairman, said: “The performance of our new Coast to Coast restaurants gives us particular pleasure. This brand has a distinct and scaleable offering, and represents the start of what we believe is a significant new leg to our Leisure business.”