Vincent McKevitt, founder of London-based salad bar concept Tossed, has told M&C Report it would be a “big task” to reach its target of 75 to 100 sites in the capital due to steep property prices.

He said the 15-strong group has secured its second site with Welcome Break, at the South Mimms services in Hertfordshire,

McKevitt said Tossed, which is currently seeing “very strong double digit like-for-like growth”, is “still focusing on central London” for its expansion.

He previously told M&C that the target was to reach 75 to 100 sites in that area, but he said today: “I think the way property prices are going in central London that would be a big task. There’s a lot of good operators out there that are all competing for the same sites.

“At the moment probably the availability of sites for good prices is a challenge.”

Asked about the potential for more sites with Welcome Break, McKevitt said: “There’s nothing confirmed yet. It’s early days but it’s been popular in the first one [at the Birchanger Green Services on the M11 in Essex]. 

“We are taking it one step at a time. I don’t see any reason why South Mimms wouldn’t be popular.”

The South Mimms opening will take Tossed to three outlets outside London; it also has a site at Bluewater in Kent. “That’s taking the brand out there to a whole new audience outside central London.”

On the prospect of further openings in the regions, McKevitt said: “We are not about to rush up to the north of England but we’re monitoring how it goes outside central London.”

Last year the group pulled out of opening at Trinity Leeds.