Tortilla, a new Mexican fast-casual dining concept based directly on the Chipotle Mexican Grill brand in the US, is set to open its first site.
The 670sq ft outlet, which will open on London’s Islington High Street next week, will have 25 covers and a take away service.
The company, which was founded by Brandon Stephens, has 30 investors including Maurice Abboudi, the former head of business development for Domino’s Pizza, Rohit Chugh, the managing director of the Cinnamon Club, and Dominic Lake and Patrick Clayton-Malone, owners of Canteen.
The group, which serves California-Mexican-cuisine, including burritos, tacos and margaritas, plans to rollout the concept to high footfall locations.
It is currently in negotiations with Land Securities over a second site and is planning to open several stores over the next few years in locations such as Covent Garden and Canary Wharf.
Stephens said: “We are based on a Mexican taqueria and will serve burritos and a drink for an average spend of £5, catering for an all day offer from lunch through to late at night.
“We want to deal with the negative reaction to Mexican food in the UK by steering away from things like tequila shots and focusing on fresh Mexican food.”
