Tommi’s Burger Joint, the Iceland-based burger chain, is set to double its presence in London despite closing its debut site in the capital.
The group is set to close its first UK site in Marylebone Lane, which opened last August, and re-open a larger site in the same area, believed to be on Thayer Street, whilst also opening its second site here in the Boxpark scheme in Shoreditch.
The chain plans to open up to five sites in London over the next couple of years.
It is looking for sites that are slightly off-pitch for its expansion in the capital and will also consider “exceptional” opportunities in Manchester and Leeds for its UK rollout.
The group has appointed CWM to advise it on its UK expansion.
The first Tommi’s Burger Joint opened in April 2004 in Reykjavik, followed by four more in the Icelandic capital and one in Hafnarfirði.
The company is led by Tommi Tomasson, who is credit in Iceland as the “man who brought burgers to the country”. He also opened a Hard Rock Cafe in Reykjavik in the 1987.
