The Jolly Hog, the Bristol-based, family-run business retail and events catering business, is to launch its first standalone restaurant this summer, MCA understands.
The sausage-based concept, which was established by former Harlequins rugby player Olly Kohn, alongside his two brothers Max and Josh, will open its first restaurant in three shipping containers in the brand new ‘Cargo’ complex at the Wapping Wharf scheme.
It said that the format will be the “blueprint for future roll out of multiple sites”.
Earlier this year, the company secured a new funding package from HSBC, to aid investment in new outdoor catering equipment, recruiting two new members of full-time staff and contributing towards the cost of up-front pitch fees at events.
As of present, The Jolly Hog supplies its products at sporting events, music festivals and weddings, as well as through retail channels including Ocado and Sainsbury’s.
The brothers hope to increase their presence at outdoor events over the next five years, alongside growing the retail arm of their business.
Max Kohn said: “With this funding package from HSBC, which is providing three times the amount of working capital we previously had access to, we’re now able to put more event deposits down, recruit two new members of full-time staff and invest in much-needed equipment. It will also allow us to agree to new retail contracts, which will help us become more visible to general food shoppers.”
The Jolly Hog currently supplies five different catering options at the Harlequins rugby ground, as well as regularly attending festivals such as Glastonbury, the Bristol Balloon Fiesta and Silverstone Woodland Campsite.
In addition, the company recently won the catering rights to all Tough Mudder competitions throughout the country, and will soon be opening the ‘Jolly Food Village’ at The Oval cricket ground and a new sausage restaurant in central Bristol.
