The Ivy Collection, the Richard Caring-backed group, has lodged plans to open a site in Exeter city centre.
The proposals seek to convert a former Waterstones book shop in Cathedral Yard, creating 100 jobs.
A restaurant is proposed for part of the ground floor of the site, with offices on the upper floors converted to provide a kitchen on the second floor and staff facilities on the third.
The Ivy originally intended to occupy the full unit, with dual frontage on to Cathedral Yard and High Street.
However, this was deemed unacceptable following pre-application discussions with Exeter City Council.
The group is set to further strengthen its opening pipeline in the north, with a site lined up in York.
The company, which recently submitted plans for an opening in Harrogate, has also applied for a licence to City of York Council for 2 St Helen’s Square, a property currently occupied by outdoor clothing and equipment retailer Blacks,
The nine-strong Ivy Collection, which will make its debut in the City this June and recently open a Ivy Café in Richmond, is aiming to open a restaurant at 7-9 Parliament Street, Harrogate in November.
It comes as part of a significant year of expansion for the group, which has also lined up a site at The Field, a new ‘urban oasis’ being created by developer Allied London in Hardman Square, in the Spinningfields area of Manchester.
It has already secured sites in Cobham, Marlow Guildford, One Tower Bridge and Bath for openings this year.
The company will open the Ivy Cobham Brasserie and the Ivy Marlow Garden this spring.
It currently operates five Brasseries & Grills and four Cafes.