Tesco is to continue the rollout of its new casual dining format, Decks, with the opening of its first site in Wales, as its Extra store in Newport.
The supermarket group launched first Decks, which it describes as a “food brand of our times”, in August at its Extra store in the Arena Shopping Park, Coventry.
A second Decks is scheduled to open at its Extra store in Broadstairs, Kent, by the year end.
It is thought that the group will look to strategic roll out the format across the country if the first few sites under the brand are successful.
Decks, which is part of the group’s newly formed Tesco Family Dining division, will cater for consumers from morning to evening and will feature “Deck hosts” manning different food stations similar in style to Toby Carvery.
Led by the company’s commercial director Michael Holmes and developed under the Project Starch name, Tesco says that Decks offers “classic British favourites, from breakfasts and roasts to crumbly cakes served with a proper cuppa”.
Tesco Family Dining is overseeing the development of the group’s eating-out portfolio, which includes Giraffe, Harris + Hoole and Euphorium Bakery.
