Splendid Hospitality Group, the operator of c20 hotels across the UK and backer of Splendid Restaurants, is to launch a new F&B concept called Buttermilk & Maple, MCA understands.

The family-owned company, which is led by Shiraz Boghani and Nadeem Boghani, will open the new concept at the Mercure Bristol Brigstow hotel is a 4 star hotel located in the city centre of Bristol.

The new concept will open in July 2017 offering “fresh seasonal brunch, evening menu ,cocktail & craft beer driven bar focus”.

The hotel is an Accor Franchise belonging to Splendid Hospitality Group.

The company is also believed to be working on premium burger and hot dog concept.

MCA revealed earlier this month that the founders of Splendid Hospitality Group, the backer of Splendid Restaurants, which is behind the Absurd Bird and Jack & Alice concepts, had become one of KFC’s new franchisees.