Soho House Group, the bar, restaurant and private members club company headed by Nick Jones, will launch a second new concept, Dirty Burger, and its third site overall, in London’s Kentish Town at the end of next month, M&C Reportunderstands.
Dirty Burger will be housed alongside the group’s other new launch, rotisserie concept Chicken Shop and its third Pizza East unit in the Highgate Studios site, previously occupied in part by Grand Union.
The new concept will serve “juicy burgers, crinkle cut chips and milkshakes”. It has previously been temporally homed in Shoreditch House and at the House Festival earlier this year.
The new 40-cover Chicken Shop concept, which will open underneath the group’s third Pizza East site, will have a 1950s-inspired look and offer a takeaway option.
The group currently operates Pizza East sites in Shoreditch and Soho, and is believed to be looking at further sites in the capital for the brand.
