Sales of vegan dishes at Azzurri Group-owned restaurant chain, Zizzi, have increased by 246% since November 2016, the company has revealed.
The company said it has sold more than 166,451 dairy and meat-free meals since the summer.
Vegan pizza sales have more than doubled in the last year with an increase of 104% and total sales of 155,713.
Zizzi, which claims to have been the first high street restaurant to offer a vegan cheese alternative, currently has three vegan pizzas on its menu with two more set to be added.
Data revealed that vegan dessert sales have increased tenfold in the last year, with sticky chocolate & praline torte the most popular choice for customers with 116,040 dishes sold.
Lentil Ragu was the most popular non-pizza vegan main, with 66,693 dishes sold across Zizzi’s UK sites.
Jo Fawcett, the marketing director at Zizzi, said: “At Zizzi we pride ourselves on creating great dining experiences for all by providing a menu that caters for everyone. We aim to take the stress out of dining to ensure good times for all.”