Rosa’s Thai Cafe, has relaunched its site in Westfield Stratford as Rosa’s Thai Market Kitchen, a new concept focusing on “customisable, market-style dining”.
The company said that the relaunched site would place an emphasis on fast service, “whilst maintaining the commitment to quality found in all branches of Rosa’s Thai Café”.
It said that responding to customer feedback asking for more bespoke food options, the counter-dining system will now allow diners to order from a range of customizable dishes, including old favourites like Tom Yum soup, Massaman curry and Pad Thai noodles.
Fresh and healthy salads are now served in a “build-your-own” fashion, with diners able to choose between char-grilled mixed vegetables, crunchy papaya salad or lemongrass salad, topped with satay chicken, grilled prawns or boiled eggs and finished with a choice of salad sauces, including spicy mint, creamy roasted chilli, and spicy tamarind.
The new dishes will also be joined by a fully updated drinks offering, including of range of new Thai smoothies. Flavours include Mango & Sticky Rice, Tropical Paradise (packed with tropical fruits) and the Thai Colada (a twist on the classic Pina Colada with hint of bird’s eyes chilli).
The new concept was created in partnership with Rebel Agency, who consulted on all aspects on the project, from rebrand to site layout.
The re-launch follows the opening of the eighth branch of Rosa’s Thai Café in Brixton last month with further openings scheduled for West Hampstead, Seven Dials and One Tower Bridge.
Co-founders Saiphin and Alex Moore also recently opened Saiphin’s Thai Kitchen in London Fields, a brand new Thai food concept positioned as a complementary rather than competing brand to Rosa’s, providing the local area with a delivery and takeaway-focused service.