The operator of Fire and Feathers, a new Portuguese piri piri chicken concept based in west London, hopes to open a chain of restaurants under the format, M&C Report has learnt.
The first Fire and Feathers restaurant opens on Fulham Road in mid-May on the site of the former Exquisito. The concept first operated as a pop-up at the Earl of Portobello pub in Kensington.
The format is based on a simple menu of four starters, four mains and four desserts, with a focus on piri piri chicken cooked in the Portuguese style. It’s headed by Harry Deighton, a newcomer to the restaurant industry worked in the City for 10 years.
He told M&C Report: “It’s inevitable that it’s going to be compered to Nando’s because it’s piri piri chicken, bit it is a different class. I would like to think of it as being a few classes above.”
Regarding the prospect of adding more sites under the concept, Deighton said: “Down the line we would like to think about two, three, four etc.
“The aim is to have a lot more of them but I’m not going to start planning that until I’ve proven that this one works.”