High-profile chef Gary Rhodes has teamed up with UAE-based Majid Al Futtaim Cinemas to launch Vox ThEATre by Rhodes in Dubai.
The new concept will be part of the VOX Cinemas development, in Majid Al Futtaim’s Mall of the Emirates extension in September.
Rhodes, who operates five restaurants globally, will have a hand in every detail from “staff training to kitchen set up, cutlery design and menu preparations”.
He said: “Vox Theatre by Rhodes is an exciting new marriage and challenge that we hope to turn into a culinary taste that blends and compliments the movie experience VOX Cinemas has always been known to offer and now adding a new venture that I feel proud to be part of.”
Cameron Mitchell, chief executive at Majid Al Futtaim Cinemas, said: “The new VOX Mall Of The Emirates cinema will be the largest cinema in the Middle East, featuring all of the world’s most innovative cinema concepts including an IMAX laser projection system (the first in the Middle East), the region’s largest 4DX cinema (exclusive to VOX Cinemas) and two VOX Kids cinemas, the only cinemas designed especially for the younger fans.”
