Having pivoted to meal kits during lockdown, operators are now eying a new flex – online cooking classes.

Pizza Pilgrims, Patty & Bun and Bao have joined virtual event platform Feast It to develop cookalong sessions for teams looking to get interactive in the kitchen, as well as cocktail classes from master mixologists.

The platform is being pitched at employers looking for an alternative to the traditional staff Christmas party, which 95% of businesses are not expected to host this year due to lockdown.

The platform is also hosting personalised doughnut making from Crosstown, cocktail classes from Fever Tree and craft beer tastings with Small Beer Co.

Hugo Campbell, founder of Feast It, said: “This time last year we were organising thousands of Christmas parties with fleets of food trucks turning up at offices, to Narnia themed events at huge venues, to large scale mock-Christmas markets.

“Of course, this year couldn’t be any more different, but we’re starting to see huge demand for virtual events because no company can simply ignore this most sacrosanct of British traditions. Our job is to make it as easy as possible for them to find options that are as close to the real as possible.”