Puttshack, Adam Breeden’s next-generation mini-golf, bar and restaurant experience, has confirmed its first opening, a £15m venue in Westfield London.
The high-tech concept is launching in March 2018, in partnership with the creators of global phenomenon Topgolf.
The Westfield launch will be followed by two more, one as part of the £73 million extension at intu Lakeside, and a flagship 21,000sq ft venue in the City, which MCA understands will be at the No 1 Poultry building.
Puttshack has further plans to expand across the UK and US within the next 24 months.
Spread across 20,000sq ft, Puttshack will form part of Westfield London’s £600m expansion to become Europe’s largest shopping centre, in an external location with views of Relay Square, a new outdoor events and entertainment space.
The concept, which was seven years in development, will comprise of four courses of nine holes, each with an immersive experience inspired by computer, arcade and fairground games.
Holes include an interactive quiz hole and a giant pinball themed hole – where the ball activates lights and sounds in order to rack up high scores.
Puttshack has patented its ball tracking and scoring technology, Trackaball©, with a mini-computer inside the ball monitoring and sharing video highlights from each round.
The 750 capacity venue will have a large island bar and restaurant menu designed for sharing, including indulgent ‘guilty pleasures’, healthy meals, vegetarian and vegan dishes.
The cocktail menu will include some of the rarest rums in London.
Adam Breeden, founder and chief executive, said: “It has been our ambition to create the best mini-golf experience in the world and we believe Puttshack delivers just that. Our world first Trackaball© technology has enabled us to take mini-golf and transform it into something completely revolutionary.
“In addition to this awesome tech, we have fused a best in class food and beverage offer with stunning design to create the most immersive social entertainment experience yet.”
Breeden co-founded Bounce, Puttshack, Flight Club and All Star Lanes, and has more social entertainment concepts in the pipeline.
His partners Steve and Dave Jolliffe invented Topgolf in 1997, which now has 36 venues in the UK and US combined.