US fried chicken brand Popeyes has announced plans to enter the UK in 2021, with an ambitious goal of 350 new restaurants over the next 10 years.

It will be third brand from Restaurants Brands International (RBI) to look to establish itself in the UK, after Burger King and Tim Hortons.

The new territory will be led by Elias Diaz Sese, a former Executive of RBI, and a non-executive director of Domino’s UK.

Diaz Sese has previously served as CEO of Tim Hortons, president of Burger King Asia Pacific and was most recently president northern Europe of the Kraft Heinz Company.

Founded in New Orleans in 1972, Popeyes has 3,400 restaurants across 29 countries.

The announcement builds the brand’s expansion in Europe with rollouts in Spain in 2019 and Switzerland last year.

Popeyes will enter the UK market as part of an agreement between PLK Europe GmbH, a subsidiary of RBI, Ring International Holdings (RIH), a European stationery conglomerate, and Diaz Sese.

The first Popeyes is expected to open in the UK by the end of 2021 and will be the brand’s 11th country in the EMEA region, which already has more than 350 Popeyes restaurants.

Stablemate Tim Hortons has grown to more than 25 sites since launching in the UK in 2016.

The Canadian coffee shop brand operates in the UK under a joint venture with RBI and major Domino’s franchisee Surinder Kandola.

David Shear, president international of RBI, said: “Our UK launch will build on other successful international expansions in Spain, Switzerland, China, the Philippines and most recently in Sri Lanka.

“We are confident that our UK guests will love their fried chicken from Popeyes® and we look forward to offering an alternative product in a major international market that we believe is ripe for disruption. We can’t wait to get started!”.