Pomroy: McDonald’s needs to be loved

McDonald's exterior

Paul Pomroy, chief executive of McDonald’s UK, has said that one of the challenges he faces is to change perceptions of the brand

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information