Pizza Express launches virtual brand

Pizza Express has announced the launch its first virtual delivery brand, Mac & Wings.

From 2 July, the concept will be available exclusively on Deliveroo from 13 locations, with plans for further rollout later in the year.

Prices will start from £6.25, and the offer will include six variations of chicken wings, ranging from a mild lemon & herb seasoning to hot jalapeno, and seven variations of mac and cheese.

Sides including cheesy garlic bread, potato wedges and calamari will also be available, alongside a selection of desserts and soft or alcoholic drinks.

“We’re constantly reviewing market trends and consumer insights to ensure we can stay connected with customers in new and innovative ways,” said Tom Hatcher, head of delivery and franchise at Pizza Express. “The launch of Mac & Wings, our first virtual delivery brand, has been months in the making and comes at a time when consumer demand for restaurant quality food at home is higher than ever.”

“Mac & Wings uses the best quality ingredients to deliver a diverse and eclectic menu that is full of flavour and competitively priced. We will continue to work with our valued partners such as Deliveroo, to ensure we can cater for the ever-changing tastes and needs of consumers.”

Participating locations from 2 July are:

Chiswick

Notting Hill Gate

Ealing

Abbeville Road

Shepherds Bush

Wandsworth Trinity Road

Greenwich

Belsize Park

Dulwich

Camden

Croydon George Street

Fulham Road

Balham