Butifarra, a new Peruvian restaurant concept will open in Soho, London, in July.

Entrepreneur Ali Malik will launch the new concept, which is named after the Peruvian street snack (a bread roll with slow-cooked meat and salsa), in Rupert Street.

It will serve authentic sandwiches and ceviche alongside “cevushi”, a ceviche-sushi hybrid, from 8am to 7pm daily. Sides will include a vegan taku taku rice dish and Peruvian alfajor cookies.

Drinks such as own-brand coffee and freshly made juices will sit alongside more unusual offerings such as the chichi morada (a purple fruit juice made with corn).

The concept will offer eat-in, takeaway and delivery options. It will not take reservations.