Papa John’s has revealed new look branding which will be rolled out across its +500 store estate in the UK.
The refreshed look has been unveiled at its Potters Bar store, and sees an updated logo, with the removal of the word ‘pizza’, and the green border around Papa John’s.
The company has also ditched the possessive apostrophe, with the name to read Papa Johns in block red lettering.
The brand’s advertising and messaging will now feature an updated colour palette which has been inspired by Papa John’s ingredients, including green for basil, red for Papa John’s signature tomato sauce and white for dough.
Amit Pancholi, business development director Papa John’s UK, commented: “We are excited to introduce a new look to our branding which will be gradually rolled out across our 500 plus stores in the UK, starting with Potters Bar.
The changes are designed to refresh the brand to give it a fresh bold look and feel and also to illustrate our quality ingredients even better.”
