OpenTable, the restaurant bookings website, has unveiled its first TV advertising campaign, “being choosy just got easy”.
Running through September, the TV advertising is part of a larger cross-channel branding campaign in London including tube card panels, print, and social media.
The campaign has been launched to demonstrate the ease of using the OpenTable app to discover, research and instantly make a confirmed restaurant booking.
The three different TV executions reveal the simplicity of making an online booking by focusing on the app’s features in different settings. The first spot shows a booking being made at a pub for a restaurant nearby (Peanuts), the second reveals a booking being made during a meeting (Meetings) and the third shows a couple planning a quality meal out together (Quality Time).
Mike Xenakis, managing director of OpenTable International said: “The OpenTable app takes the starring role in our new brand campaign to demonstrate the ease and convenience of making an online restaurant booking and dispel the myth that the best way to book is by phone. The video format enabled us to walk through the detail of various features – from looking for a nearby table at the last minute to perusing popular dish photos all the way to making a confirmed booking in under 30 seconds.”
