Whitbread is set to add Nottingham to the list of locations for its fledgling Bar + Block restaurant format, MCA understands.
The Beefeater-brand operator, which currently operates three sites under the Bar + Block name, will open a further restaurant under the steakhouse format in Nottingham city centre. It is thought it could replace the F&B unit in its Premier Inn ( Chapel Bar) site.
Earlier this year, chairman Alison Brittain said Bar + Block would appeal in metropolitan areas and create new opportunities in London.
She said: “Our Bar + Block concept is absolutely in the sweet spot of being able to play in those metropolitan high streets and it gives us, therefore, an opportunity in future new builds in London and in other big cities to put in that joint site model, which gives us a higher RevPAR and high return on capital.”
Whitbread currently operates Bar + Blocks in London’s King’s Cross, Fareham and Birmingham.