Nando’s has begun the rollout of its own delivery service to further locations across the UK.

The company, which began trialling its own delivery option from its Beckton site in East London in March, has now extended the service to 23 sites nationwide, including locations in Manchester and the West Midlands.

It is thought it will look to extend the service further over the coming months.

The c370-strong told MCA earlier this year, that its ordering platform for the service is branded but drivers and bikes are not.

Ordered through www.nandos.co.uk/delivery, all deliveries, which exclude frozen products and alcoholic drinks, will be fulfilled and dispatched from local restaurants through third party delivery companies. FlyPay’s Flyt platform is being used to process orders.

The company said delivery times would be dictated by “a combination of restaurant preparation time and drive time”.

Rob Papps, Nando’s UK & Ireland chief executive, told MCA at the time: “We’re delighted to announce that for the first time, Nando’s will be launching its very own delivery service. Currently in a trial period with one restaurant, our ambition is to roll this out further across a number of our restaurants in the UK. Customers will be charged a standard £2.50 delivery fee, and for orders less than £15, an additional £2 surcharge will be applied.”

Earlier this year, leading sector analyst Simon French at Cenkos said that Nando’s was the most significant challenge to Domino Pizza’s market share of the home delivery market.

He said: “We see additional downside risk to the Domino’s Pizza share price as competition further increases in the UK home delivery market. We understand that both Pizza Express and Nando’s will accelerate plans to increase market share over the short-term. We view the latter as the most significant challenge; 36% of Domino’s customers eat at Nando’s. In fact Nando’s is the restaurant brand that Domino’s customers most over-index at, relative to the average GB consumer. Pizza Express meanwhile has established a trial with Just Eat alongside its existing agreement with Deliveroo.”