Man’oushe Street, the Dubai-based Arabic street food concept, is targeting a launch in the UK as part of its international expansion.
The company, which operates nine sites in the United Arab Emirates, in investing £30m for local operations and expansion to different territories, founder Jihad El Eit told Gulf News. It has signed a master franchise agreement with Egypt-based Wadi Degla Holding to open new stores in 85 locations.
This includes 35 in Europe, in Luxembourg, Belgium and the Netherlands, and 50 in the Egyptian capital Cairo.
El Eit told Gulf News that Man’oushe Street also has a master franchisee to open n five locations in Abu Dhabi over the next three years, then it would target the UK, the US, India and Saudi Arabia.
He told the newspaper: “It is a passion that I always had to take the mana’eesh [plural for man’oushe] business and concept to every single place where we can have people taste it and make it available at their street corners.”
The concept focuses on man’oushe, a flatbread that is served with a variety of toppings. It also serves pizzas, wraps and salads.