The Koh Group, the Alcuin backed Thai restaurant and bar group, has secured a site in Wimbourne Minster, Dorset, for its next generation ’version 2’ concept, which will be known as Koh, MCA has learnt.
Managing director Andy Lennox said the new concept, the group’s fourth, would be lighter and more airy than the group’s mainstay restaurant brand Koh Thai Tapas, and aimed to make more of the lunchtime market.
He said lunch would be a core focus for the group, and currently only made up 15% of its overall sales.
The group is in legals on a further three sites, part of its plan to reach 30 by 2021, and is continuing to focus on secondary market towns within a three hour drive of its Bournemouth head office.
Lennox said there were 60-70 sites they could look at in the South West region, with no need to go into cities or into the Midlands or North, and added that having four different formats made them much more nimble in being able to take on a variety of sites and sizes.
Lennox also told MCA the group was also preparing to launch a new look website, an online booking system and introduce a new lunchtime menu, and introduce some grab and go options to its estate.