KFC has launched the first edible coffee cup made from biscuit to mark the launch of Seattle Best Coffee in KFC branches across the UK.

The cup, called the scoff-ee cup, has been designed by The Robin Collective and is still in its development phase with plans to trial them at a limited number of stores later in the year.

The biscuit cup is wrapped in sugar with a coating of heat resistant white chocolate to soften when liquid is added but prevent the cup from going soggy.

Brand Manager at KFC Jocelyn Bynoe said: “we have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities and thought that if our customers occasionally like to have their cake and eat it, why wouldn’t they want have their cup and eat it instead!”

One of the founders of The Robin Collective, Brandy Wright, said: “not only do the edible cups taste amazing, but they smell delicious too. We’ve infused different cups with a variety of ambient aromas including ‘coconut sun cream’, ‘freshly cut grass’ and ‘wild flowers’.”

“These scents were used in our recipes as they have a natural ability to evoke the positive memories we associate with warm weather, sunshine and summer holidays. Things that make everyone smile.”